Amazon early next year will pull the plug on Alexa.com — a website ranking and analytics service that’s unrelated to the ecommerce giant’s Alexa voice assistant platform. “After more than two decades of helping you find, reach, and convert your digital audience, we will be retiring Alexa.com on May 1, 2022,” a notice on the site reads. “Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.” The site didn’t provide an explanation for why Alexa Internet is being shuttered except that it was a “difficult decision.” Alexa.com stopped offering new subscriptions on Thursday, Dec. 8. Customers are able to export data generated from queries run on the platform, with the exception of Site Overview, Top Sites, and Certified Site Metrics.