In or after COVID-19, how digital marketing will impact.
How Digital Transformation Impact of COVID-19?
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As predicted that XaaS (everything as a service), UX/CX (User/Customer Experience), and digital privacy would dominate discussions around digital transformation and that has definitely been the case. Professionals also predicted that 2020 could’ve been the true rise to blockchain outside of cryptocurrency and for the most part. In April, the Department of Homeland Security named blockchain an essential technology for fighting COVID-19 and repairing our broken economy. Supply chains across the globe were impacted by the virus. Blockchain, if deployed correctly, has the potential to fix damaged supply chains by processing and verifying transactions quickly. This could be the perfect catalyst for making blockchain a necessary technology moving forward.
Here are the tenets of digital transformation that need to be dovetailed into the overall Digital strategy – to ensure better preparedness in future:
1. Online Collaboration tools
2. Revamp Sales channels strategy
3. Agile Business Continuity Plan (BCP)
4. Hybrid Cloud strategy
5. Dark Factory (Industry 4.0)
6. Information Security
COVID-19, if anything, made things move faster. Most of these trends will continue to grow in the future as COVID-19 continues to spread. We are seeing firsthand how a lot of these can help us stay connected and stay healthy, so I don’t see them going away or changing any time soon. But as we are continually pushed to our limits, I believe that more companies will discover better ways to use these technologies and I can’t wait to see where we can go. Digitalization is a very easy milestone once you find the best advertising agency like Forecast Advertising agency to help you meet your digitalization goals. Forecast Advertising agency specializes in branding, brand identity, visual identity and b2b branding services.