In 2021 the importance of video to all digital marketing channels will grow fast. Exponentially. Which means this medium is critical if you hope to connect with your audience and attract new people to your brand in 2021. Still, as we look to 2021, where the number of marketing channels only promises to continue proliferating, and lead nurture cycles become more layered, varied, and interconnected, finding a way to implement an omnichannel approach will be imperative. As with any year, 2021 will have us digital marketers knee-deep in all kinds of strategies, tactics, and technologies. And of course, there will always be new trends and external market conditions to keep pace with. But the success of it all will really boil down to how well we treat people—how well we’re able to empathize, recognize, and serve their needs. When a brand incorporates empathy into its marketing strategies, what it’s doing is validating its customer base. The more validated a customer feels, the deeper a relationship that the customer will build with the brand.