Why is BYJU’s so successful?
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The team: That creates the products, sis one of the largest in the world. These include content writers, creative writers, animators, artists, instructional designers, visualisers, game designers, UI/UX designers and coders.
Creativity: There’s a story to each of BYJU’S teaching units along with movie like visuals which results in higher attention span and makes it fun for students to learn. That’s why more than 75 Million users are there on BYJU’S.
Interaction: There are games and quizzes that provide a lot of interaction. With the addition of OSMO, there is physical interaction as well.
Marketing: Well, BYJU’S has done pretty well in marketing their product be it jersey sponsorships or hiring the perfect brand ambassadors