CX Strategy – it is part of a higher-level Customer Strategy, and depending on that, the CX component would vary. Depending on the above Main Strategy options, improving CX would take different paths and measures to reach the right CX type and level according to the main customer strategy.

Improvement always starts with assessing a current level (measuring objectively CX or an even more comprehensive assessment of CX management capabilities and behaviours of the organisation).

iSON Xperiences is a leading BPO & Call Center Service Company in South Africa that optimize CX strategy with the latest CXM research, data, and analysis that span geographies, industries, and customer experience management issues.